{"id":97,"date":"2021-12-27T12:14:06","date_gmt":"2021-12-27T12:14:06","guid":{"rendered":"https:\/\/www.rentdevelopers.ph\/blog\/?p=97"},"modified":"2022-03-15T15:46:11","modified_gmt":"2022-03-15T15:46:11","slug":"improve-website-speed-faster-competitors","status":"publish","type":"post","link":"https:\/\/www.rentdevelopers.ph\/blog\/improve-website-speed-faster-competitors\/","title":{"rendered":"Improve website speed \u2013 be faster than your competitors!"},"content":{"rendered":"

Why is it so important to speed up a website? There are many reasons \u2013 creating a better impression on your target audience, improving user experience and comfort, more reliability, saving precious time, etc. However, the most important one in this case is also the most obvious one \u2013 we must be faster than our competitors.<\/span><\/span>\u00a0<\/span><\/strong><\/h3>\n

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IMPORTANT ISSUES CONNECTED TO SPEED<\/strong><\/h3>\n

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First, it should be noted that the quality of a website is evaluated by Google and has an impact on\u00a0<\/span>a number of<\/span>\u00a0important factors, such as the efficiency of Google Ads, the selection of the right ad for the specific website, the consent for the publication of an advertisement as well as the position in the ad ranking system. In the process of approving Google Ads as well as\u00a0<\/span>later on<\/span>\u00a0during the campaign, there is an evaluation of how well the website \u201cconforms\u201d with the given advertisement. The reason behind this is that Google wants users to be able to quickly find what they are looking for. How quickly a website responds is one of the key elements reflecting its quality. This is true not only for the desktop version of a site, but the mobile form as well. <\/span><\/span><\/p>\n

Nowadays, with the popularity of\u00a0<\/span>smarthpones<\/span>\u00a0and tablets, it is imperative to provide a smooth experience on every popular platform. An increasing number of other devices, such as smart TVs, also provide access to the internet as an additional functionality and should be able to run websites without issues. Furthermore, it\u2019s worth mentioning the two main tools used by Google when verifying an ad. These are\u00a0<\/span>PageSpeed<\/span>\u00a0Insights and Mobile-Friendly Test. The first one\u00a0<\/span>analyzes<\/span>\u00a0the content of a website and suggests ways of improving its speed. The second one verifies whether mobile device users encounter problems when visiting a website. The tools are very simple to use \u2013 the only thing the user needs to provide is the website\u00a0<\/span>url<\/span>. In exchange, we receive a lot of data that we can use to improve the\u00a0<\/span>behavior<\/span>\u00a0of our website.<\/span><\/span>\u00a0<\/span><\/p>\n

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Some theoretical information<\/strong><\/h3>\n

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To speed up a website, it is best to begin by checking its current parameters, you can do it here<\/a>.<\/span><\/p>\n

Website speed consists of 5 main elements:<\/span>\u00a0<\/span><\/p>\n